Gold Logo on Blue Background
Animated GIF
Tap - Music On:Off
Beautiful beveled gold logo with animated highlights display within the screen of an Android tablet, on a blue background. Learn about logos and symbols, below.
The logo and Android tablet were modeled and rendered with 3ds Max.
Logos and Symbols
The terms logo
and symbol
describe two different aspects
of a product's branding.
Logo
usually involves a brand's name, in a specific font, along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.