Spotlight Animated GIF
3D Games Logo
Tap - Music On:Off
A spotlight moves across a blue 3D logo.
The text says, Games
.
Learn about logos and symbols, below.
The logo was modeled with 3ds Max. WebGL GLSL shaders
generate a spotlight which travels over the text.
Learn shader details, for the spotlight, in the book
Simple Shaders: Learn WebGL Book 4
.
I saved a set of frames, from the WebGL example, to prepare this animated GIF. WebGL GLSL shaders originally implemented the spotlight, as described in Simple Shaders: Learn WebGL Book 4.
Logos and Symbols
The terms logo
and symbol
describe two different aspects
of a product's branding.
Logo
usually involves a brand's name, in a specific font, along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.
