Burning Smoking Symbol
Motion Graphic VFX
Catch attention with smouldering motion graphics. This smoking, burning, spinning symbol's wrapped in lightning colors ranging from deep orange to white hot. Smoke swirls as the number spins. Learn about logos and symbols, below.
The digit was modeled and mapped with 3ds Max. Filters create smoke and fire effects.
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Logos and Symbols
The terms logo
and symbol
describe two different aspects
of a product's branding.
Logo
usually involves a brand's name, in a specific font, along with
a standalone symbol
. For example the Nike swoosh
represents Nike apart
from the text which says Nike
.
The swoosh
alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.
